This was my first project. My CD at the time said one thing "Don't Fuck This Up". The task was easy, launch an app for the most recognisable company in the world – the catch: it has no actual use. So we went ahead and took the message literally, and created a series of app icons shaped like the most iconic products McDonald's has to offer. This was my first Bronze Cannes Lion – it might be old but I sure am proud of it.