For the 50th anniversary of the Big Mac, we set out to do more than just celebrate a burger—we created a cultural moment. The challenge: honor five decades of an icon in a way that’s as timeless as the Big Mac itself. 50 years, 50 designs, 50 designers—from 8-bit gaming to Mars missions, each design showcased the Big Mac’s relevance across generations. The campaign earned 2 Bronze Cannes Lions and landed 13 Shortlist honors, proving the power of the idea.