We wanted to reimagine SRF Virus, the young Swiss radio, for a new generation, making it as interactive and dynamic as the people who tune in. With "Live mit dir," we gave listeners the chance to shape the station with us. From TikTok to Snapchat, we created spaces where music, creativity, and individuality collide. Interactive tools like an AR Lens and Beatbanners made the experience even more personal and fun. The result? A station that’s not just live but truly alive—with you.
Live Mit Dir
The idea behind the communications, which still lived in a conventional space, was to replicate a vertical 16:9 screen and to always have vertical images to play into the theme of being Gen Z centric and "Social First" and only content.
(BEATBANNER Display Ad Activation)
In addition we created and launched an entire beatpad, complete with 3 kits, for users to come across while browsing online – allowing them to create and share sick tracks with the radio.
Here are 3 tracks that were made with the banner as a way to show how far it could be taken.
(Sample Tracks )
