Floralp is Switzerlands most irresistible butter. For the revival of their classic iconic OOH campaign we asked ourselves one simple question – Why is there never is enough toast for all that butter? No scientist ever asked that, but we did. Using our big brains we looked at the slice of bread from another perspective, and we found that the backside of the bread was unbuttered territory. With the simple use of double sided billboards we released our creation with pride.