CREATIVE DIRECTOR
Zurich-Based
( Works )
Privacy Playground
2022
Kinderschutz Schweiz
For the International Day of Children's Rights, we set out to tackle the growing issue of "Sharenting"—the widespread practice of parents sharing their children's photos online without considering the risks. Our idea was simple but powerful: stickers seamlessly integrated into playground environments, blending into the very spaces where parents often take photos of their kids. Each design contained a hidden QR code, and the moment a parent focused their camera on it, the code was scanned—triggering an unexpected message about the potential dangers of posting children's images on social media.
Privacy Playground